Which Is
Better — Big Or Mini?
A hot topic among Internet marketers is the
debate over mini sites versus big sites. A mini site is a small website
consisting of two to five pages which is devoted to one subject. These
are also called niche sites. A big site is a website that has hundreds
or thousands of pages devoted to several subjects on a given topic.
When you create a mini site, your goal is for the visitor to take
action. You don’t have to put up any fancy graphics or outgoing links.
You want your visitor to stay focused on your message.
When you have a large website, you can take the time to add banners,
outgoing links, and even flash plug-ins. You can have various sections
that focus on different subjects, all relating to the same topic.
Some people may say that a mini site will increase your sales. Your
visitors won’t be distracted by other things and they won’t click away
as easily. Plus, you don’t have to worry about technical problems as
much. If you have one large site, and it crashes, your business stops.
On the other hand, if you have several mini sites, you don’t have to
worry about your business completely stopping. Your other sites can
still function and you can continue to earn money while your troubled
site gets repaired.
Other people think that
mini sites may repel some of your business. If your business
consists of too many niches, you may lose out on repeat business
from the same customers. For instance, if you have a mini site
devoted to poodle shampoo, you will find some customers willing to
buy information products on that subject.
However, if you had a larger site devoted to a larger subject, and
poodle shampoo was just one of the topics, you could offer your
customers complementary products. As you know, once someone is your
customer, it will be easier to sell them other items.
There are benefits and pitfalls when it comes to organizing these
two types of sites as well. With a mini site, there is not much
content. You do not have to worry about subfolders and subdomains.
However, maintaining 100 small sites can certainly take up a large
chunk of time.
When you have a large site, you will have to worry about subfolders.
But if you organize your site well in the beginning, finding content
and links shouldn’t be too much of a problem.
When you decide between a large site and several mini sites, there
are pros and cons for both ways. The choice really comes down to the
way you want to run your business, and which you feel would be the
better choice for you.
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