Watch Out
For Freebie Seekers
If you keep up on business and marketing
information, you know that having a “mailing list” is a great way to add
to your income. Your mailing list consists of people who have asked to
be contacted by you. Most likely, they visited your site and signed up
for your newsletter, an eCourse, or some other offer you provided.
If you are offering something for free as in incentive for people to
join your mailing list, you will have a list that contains some “freebie
seekers.” A freebie seeker simply wants something for free. They may not
even have an interest in your product. They simply sign up for your list
in order to get something for free.
To start avoiding them in the first place, change the type of incentives
you use. For instance, if you have a website that is focused on
gardening and are holding a contest where the prize is a free flat of
flowers you will attract a lot of freebie seekers. They simply want a
chance at winning some free flowers.
However, if you offer a free informational product, such as a small
report on how to create a garden in contained pots, you will attract a
much more targeted audience. You know that the people that sign up for
this promotion want specific information. You can create a more in-depth
informational product and sell it or promote others’ products to this
same audience.
Contacting your list on
a regular basis can help you turn freebie seekers into customers.
The more they hear from you, the more they will come to see you as
an “expert.” When they are in need of the type of product or service
you offer you will be the first person that comes to their mind.
They are not going to seek out a similar product offered by your
competitor. They will come straight to you.
If you already have a nice-sized mailing list and want to get rid of
the freebie seekers who are already on it, start weaning yourself
from this list. Start by sending this list a new offer, such as an
informational product. The people who take the time to open your
email and sign up for your new list are the people who are truly
interested in what you have to offer.
You may want to email your old list several times with this type of
offer. After a few months, the people that are actually interested
should all have signed up for your new list and you can delete your
old list.
When used properly, your mailing list can serve as great way to stay
in contact with your customers and promote new items. Remember,
having a small list of people who are actually interested in your
products and services will net you far greater profits than having a
huge list full of people who never intend to buy anything from you.
As for the freebie seekers, you can try avoiding them in the first
place, or you can try to turn them into loyal customers.
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