Creating
Lifetime Customers
As a business owner, you know how important
your customers are. Without them, you wouldn’t have an income. Once
someone becomes your customer, they are more likely to purchase from you
again in the future.
It is a smart business move to take the time to build long lasting
relationships between yourself and your customer. Creating lifetime
customers will net you more profit, than constantly seeking out new
one-time customers.
Creating quality products is definitely the first step in developing
your customer relationship. If your products are anything less than
great, your customers will not see a reason to order from you again.
However, if you give them something beyond their expectations, they will
want to try out more of what you offer.
The next step in relationship building is providing good customer
service. When a customer contacts you, especially if it is with a
problem, it is important to respond back in a timely manner. If your
customer contacts you, they are not thinking about all the other people
who are requesting your attention. They are only thinking about the
reason that they contacted you, and they want you to give them your full
attention.
Staying in regular
contact with your customer will ensure that they remember you and
the other products and services you offer. People get busy and have
a lot of things on their plate. They may have intended to order an
additional item from you, but it just slipped their mind. You may
want to send out a monthly newsletter to keep them updated on new
items or any specials you are offering.
Speaking of specials, you may also want to consider having a few
“customer only” sales each year or offering some other customer only
incentive to motivate a repeat purchase. You may also want to send
them an occasional freebie that coordinates with an item they
already purchased, or an item that you will be launching in the
future.
For example, if you sell day planners and you are coming out with a
time management audio, send the customers who have bought a planner
a free small report that covers some basic information about time
management and let them know you are coming out with an audio that
goes into more detail. Including a special “pre-launch price” on the
audio will encourage further sales.
Creating a lifetime customer doesn’t happen overnight. It is a
process that can take time. If you consistently show your
appreciation and respect to your customers, you will be well on your
way to creating lifetime relationships with them.
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