Viral
Marketing: What Is It And Does it Work?
Viral marketing refers to the marketing
method of using your existing website visitors or other website owners
to send you new referrals, visitors, and subscribers. This is a very
effective strategy and can be used in many different ways.
An easy way to get started with viral marketing is through article
marketing. You simply submit articles that you have written to article
reprint directories. These are sites that other website owners and
bloggers visit in order to find free content for their web pages.
When you submit an article to a directory, you are allowing other people
the option of publishing your article on their web page. In exchange,
they will include a link back to a site you have specified. To get the
best results, write articles that have something to do with the content
found on your site, and make sure the link you include is a link that
has the same type of information as the article, rather than simply
sending the traffic to your home page.
Creating an ebook is another way to use viral marketing. You can sell
the ebook and include resell rights or you may give the ebook and allow
others to give the ebook away as well. You will want to stipulate that
while persons may resell the ebook or give it away for free, they do not
have the right to change the information.
This is important. If
you create a title page that includes your URL (or if you add your
URL to other places within the ebook), you will want to make sure
that the persons who resell the ebook know that they cannot take
your info out of the ebook and replace it with theirs.
A similar idea is to create a special report (sometimes referred to
as a “viral report”). A special report is anything longer than an
article but shorter than an ebook. They are very popular as they do
not take much time to create. And many people enjoy reading them as
they can get a crash course on a subject in a short amount of time.
Again, you can choose to sell them with resell rights or simply give
them away.
If you choose, you can create brandable ebooks and reports. This
means that some of the links inside the content can be changed to
reflect a person’s individual affiliate link.
For instance, we’ll say that you created an information product on
gardening. To gain publicity, you created a special report that
contains some basic information and explains that if the readers
want to learn more, they can purchase your information product. Your
affiliate can include their specific affiliate link and when one of
the people they distribute the report to becomes a customer, you and
the affiliate will both be paid. Viral marketing is a great way to
increase your traffic and your sales.
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